Industry still wasting too much energy - IEX posts strongly rising demand from abroad - German Government to promote industrial insulation for the first time

Industry still wasting too much energy – IEX posts strongly rising demand from abroad – German Government to promote industrial insulation for the first time

The industry is still producing too much “hot air” when it comes to the thermal insulation of its operational facilities and – it could substantially reduce its energy consumption. This is the result the TIPCHECK Report submitted by the European Industrial Insulation Association and Foundation produced and in which 180 industrial plants across Europe were subjected to an energy audit.

“An annual energy savings potential of 750,000 megawatt hours and a reduction of CO2 emissions by more than 500,000 tons results just for the audited plants and manufacturing segments,” says Andreas Gürtler, the Secretary General of the European professional association FESI. The main reason for this being thermal losses caused by the insufficient heat and cold insulation of operational installations.

“As a rule investment already pays off after less than a year and therefore also makes  economic sense. This is impressively evidenced by the figures presented on the occasion of IEX,” underscores Helmut Bramann, CEO of the division heat, cold, acoustic and fire protection in the Central Federation of the German Construction Industry.

10 % more visitors, rising international attendance, 50% new customers
Energy efficiency and cost cutting in the operation of manufacturing facilities made for profitable business at this year’s IEX – Insulation Expo Europe. 200 exhibitors (2014: 160) from the sectors of heat, cold, acoustic and fire protection came to Europe’s biggest trade fair of the industry in Cologne. The organizer Reed Exhibitions registered 5,636 visitors in total – a nearly 10% increase over the previous event.

“We posted particularly strong increases from abroad; here the percentage of trade visitors from abroad was up from 31% to 41%. Striking here is the high percentage of customers travelling to the trade fair from North and South America, Asia and the Arab countries. This is one in six foreign visitors,” added Hans-Joachim Erbel, CEO of IEX-organiser Reed Exhibitions. Erbel regards this as a confirmation of their strategy to expand IEX substantially in terms of countries and topics addressed.

Just as positive as the strongly increasing international flair is the high percentage of first-time visitors: “50% new customers – this is a powerful result showing that IEX has succeeded in addressing and attracting a new target audience to Cologne,” explains Olaf Freier, Event Director of IEX, and goes on to say: “This was also helped by new formats and activity areas such as the fire protection area, the IEX-Forum, Product Demonstration Area or the new Matchmaking Tool we have developed in cooperation with our partners.” IEX is supported by the European industry association FESI, the Central Federation of the German Construction Industry (HDB), the Central Association of the German Building Trade (ZDB) and the FeuerTRUTZ Network.

Rising propensity to invest
The promising economic outlook for the sector is also reflected in the industry’s propensity to invest. This was the result of the representative visitor and exhibitor survey carried out by an independent trade fair and market research company at IEX. According to the survey 40% of visitors came with concrete investment plans to Cologne. One in three had a purchasing volume of more than EUR 100,000, one in five even wanted to source products worth over half a million.

And the outlook remains positive. Over 60% of the exhibitors and visitor expect business to pick up strongly or at least slightly in the medium term. 30% rate the current market situation as stable. Only 10% expect a slightly declining trend.

New funding regulations by the Federal Ministry of Economics 
Good news for both industrial enterprises wanting to invest in industrial insulation and for the installers themselves came from Berlin. In time for IEX to start the German Ministry of Economics and Energy had published new funding regulations.

Helmut Bramann of HDB rates the new regulation governing the use of cross-sectional technologies in SMEs as highly attractive for plant operators. “In future both standalone heat and cold insulation measures and the systemic optimisation of operational facilities in industry will be funded with non-repayable grants. This is a remarkable progress.” Bramann calls upon plant operators to capitalise on this additional financial incentive and take a closer look at the possibilities of energetic optimisation for their industrial heat and cold flows all the more as technical consulting in this area is also funded. He adds that applications for funding can be submitted with immediate effect.

IEX Award 2016 goes to Sweden
At IEX numerous product innovations were presented – six of them were nominated for the IEX Award. This year the first place went to Sweden: Climate Recovery received the award for its “Climate Recovery Duct System“, a complete insulation system for air-handling or conditioning systems.

European Insulation Championship goes to Poland
Proving an attraction for visitors was the “European Insulation Championship“; this the FESI Apprentice Championship united the best apprentices from Europe at an insulation and cladding competition. The arward 2016 goes to Damian Cup and Krzysztof Sarad from KAEFER S.A. in Tarnów, Poland.

The coming IEX Insulation Expo Europe will be held at the Cologne Exhibition Centre from  16 to 17 May 2018.

: The visitors, exhibitor and exhibition space figures for IEX Insulation Expo Europe were established and certified in accordance with the uniform definitions of FKM – the Society for Voluntary Control of Trade Fair and Exhibition Statistics.

Exhibitor Testimonials

“To us IEX is a very important meeting point for the industry. Here we meet processers with whom we are not in touch on a regular basis. Especially the international audience of the trade fair is important to us. This year we were able to welcome numerous processers and dealers from France, the BeNeLux states as well as from the Nordic states. In view of the future development of the industry we believe that sustainable building will – and has to become ever more important. We must continue honing in on the “insulation” theme so as to save both costs and energy. There is vast untapped potetnial – also for IEX. We would therefore very much welcome if the trade fair develoed further in this sense and as a result attracts more planners for whom this theme is centre stage.”
Silke Weiss, Manager Marketing Communication TS Europe, KNAUFINSULATION

“IEX went very, very well for us. It is a key trade fair to present ourselves to the market. And we have achieved this aim this year. Compared to previous years we felt we had met with a more broad-based target audience from different industries this time. The quality of the exhibition has increased in general. But the trade fair could be positioned more broadly in terms for insulation materials, for example, so as to achieve an even wider exhibitor portfolio. But IEX is on the right track. The sector is interested in expanding its knowledge base and fields of activity. If Reed Exhibitions develops the trade fair further and takes it to the next level in order to tap into even more potential, we will definitely be back next year.”
Bernard Vercaemst, CEO IPCOM n.v.

“As an established partner of the insulation service provides we want to see a strong industry forum for the successful exchange between planners, processers and industry. IEX – Insulation Expo Europe has undertaken many efforts since it latest edition to let processers and planners know that Cologne boasts the pooled competence and IEX is well worth visiting. Deutsche ROCKWOOL in turn has assembled all of its specialists in the fields of building technology and industrial insulation to help Reed Exhibitions to deliver on its promises. After all, one thing is for sure: such as specialized sector needs the exchange on the highest level. IEX cannot succeed without a detailed, visitor-oriented preparation of each individual exhibitor.”
Volker Christmann, Chairman of Board of Management at Deutsche ROCKWOOL

“IEX is a top event for us. It went a lot better than expected and we came with high expectations. IEX is the THE event for our industry. Everyone busy in this sector, is here. The contacts made are of a very high quality and the movement is enormously high. We meet not only new potential buyers here but also existing customers. The international attendance is very high, which is an important factor for us since we are a global player active in 35 countries. We have already booked space for 2018.”
Michael Moreau, Marketing Manager Promat Industry

“We look back on a successful trade fair with numerous visitors from Germany and abroad stopping at our stand. On our “Paroc Demo” wall we showcased our latest fire protection solutions and deepen many technical conversations. This year we have again reached our target visitor group, which is multi-faceted and also includes installers, plant engineers, architects and planners alongside insulation material dealers. Visitors from Germany but also a strikingly high number of international trade visitors from all over Europe called on our stand. We particularly delight at the international trade fair audience – being an insulation materials manufacturer with production and distribution sites throughout Europe.”
Achim Aulke, Sales Manager D-A-CH Paroc GmbH

“We were virtually “overrun” at IEX 2016 – not least because of the many innovations on display at out stand. To us IEX is the THE trade fair when it comes to all things insulation technology. Which is also why it is an ideal platform for MABI to present novel items. Our customers’ enthusiasm was clearly reflected in our sales figures. And this was certainly also helped by MABI’s numerous launches. The outlook for the industry continues to be very good and the thermal insulation theme is as topical as ever.”
Markus Biland, MABI AG

“IEX proved the ideal platform for us to get into personal touch with our customers and receive valuable feedback. Our innovative ULTIMATE solutions convinced installers, planners and dealers alike – and even on an international level. We also come here, of course, to measure up against our competitors, thereby showing our customers that they have the right partner by their side in ISOVER – a partner who develops advanced solutions for them with a view to enabling more efficient work. We also clearly felt at the ISOVER stand that the trade fair has attracted more visitors yet again than in previous years. Our consultants succeeded in having more conversations than at previous events and we can draw a very positive conclusion.”
Michael Wiessner, Head of Sales and Marketing SAINT-GOBAIN ISOVER G+H AGInsulation